Do-Not-Mail Bill Runs Into A Brick Wall

Good news for Direct Marketers… 

An article today on UnionLeader.com announced:

“A bill that would create a do-not-mail list to let people block direct mail ran into a major defeat Thursday. The House Commerce committee voted 14-1 to recommend that the full House kill the bill.”

The 14 that voted against the bill said the state doesn’t need to get involved because consumers already have the option of being removed from mailings lists by contacting individual merchants and Direct Marketing Associations.

More good news for Direct Marketers:

An article on Forbes.com about the slumping economy outlined industries that are expected to slump and industries that are expected to hold up.

Direct Marketing was chosen as one expected to hold up.

The reasoning:

Direct mail — and other direct response advertising – yields results more easily trackable than traditional, mass-media ad purchases. And as advertising budgets shrink, Marketers will be under greater pressure to show positive ROI.

This prediction goes hand-in-hand with our post about B-to-B Magazine’s Outlook 2008 Survey.

Please feel free to share your thoughts by commenting below.

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