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Phoenix Magazine’s Voucher vs. Double Postcard Test

January 24th, 2008 | Direct Marketing Case Studies

The January issue of our Sample of the Month Newsletter features a case study from our client Phoenix Magazine and their test of an enhanced voucher package versus a hybrid double postcard.

To view the issue in full including images, please visit:

http://www.ballantine.com/som/2008/january/januaryp.html

And please feel free to post your thoughts or comments below.

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