MDI Group’s New Direct Response eNewsletter

January 21st, 2008 | General DM News & Commentary

Our friend Karen Riley at The MDI Group has just launched her free direct response eNewsletter — called Smart Talk — and we highly recommend you subscribe.

Here’s a descriptive blurb:

“Smart Talk, an e-newsletter from Karen Riley of The MDI Group, takes a look at emerging trends and important breakthroughs in direct response. The January issue featured an informative article on the growing popularity of PURLs (personalized URLs), as well as quick hits on variable coupons, inserts, and direct mail’s continued importance in the marketing mix. She also offers some revealing findings from the 2007 DMA Benchmarks and Preferred Practices study.”

You can check out their newsletter at:

http://www.themdigroup.com/news0108.html

Or visit this page to subscribe:

http://www.themdigroup.com/newsletter.html