Entries from January 2008 ↓

We recently surveyed our marketing contacts regarding their 2008 direct mail campaigns and compiled the responses into a 9-page industry report.

The question we asked them was, “What direct mail format(s) do you plan on testing in 2008 and why?”

You can download the report here for free:

http://www.ballantine.com/2008formatreport.pdf

And when you’re finished reading it, please consider posting your comments below.

Thanks!

Popularity: 96% [?]

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Tags: Direct Mail Flats, Direct Mail Formats, Direct Marketing Report, Postage, USPS

The January issue of our Sample of the Month Newsletter features a case study from our client Phoenix Magazine and their test of an enhanced voucher package versus a hybrid double postcard.

To view the issue in full including images, please visit:

http://www.ballantine.com/som/2008/january/januaryp.html

And please feel free to post your thoughts or comments below.

Popularity: 37% [?]

Tags: Direct Mail Case Study, Phoenix Magazine, Sample of the Month Newsletter

Our friend Karen Riley at The MDI Group has just launched her free direct response eNewsletter — called Smart Talk — and we highly recommend you subscribe.

Here’s a descriptive blurb:

“Smart Talk, an e-newsletter from Karen Riley of The MDI Group, takes a look at emerging trends and important breakthroughs in direct response. The January issue featured an informative article on the growing popularity of PURLs (personalized URLs), as well as quick hits on variable coupons, inserts, and direct mail’s continued importance in the marketing mix. She also offers some revealing findings from the 2007 DMA Benchmarks and Preferred Practices study.”

You can check out their newsletter at:

http://www.themdigroup.com/news0108.html

Or visit this page to subscribe:

http://www.themdigroup.com/newsletter.html

Popularity: 35% [?]

Tags: Direct Response Marketing, Personal URLs, PURLs, The MDI Group