Survey Says Direct Mail Spending to Increase in 2008

There was a time when many people predicted email and online marketing would put an end to direct mail.

But the reality of the situation is, all 3 marketing mediums are feeding off each other in what is now referred to as Integrated Marketing.  You combine all 3 into an overall synergistic plan that boosts marketing results.

B-to-B Magazine recently released their Outlook 2008 Survey and here are some spending stats:

• 79% of marketers plan to increase spending on online marketing in 2008
• 70% of marketers plan to increase spending on email marketing in 2008
• 49% of marketers plan to increase spending on direct mail marketing in 2008

So even though the majority of marketers plan on upping the amount they spend on online and email marketing efforts, half of marketers surveyed are still going to increase their direct mail spending.

And of the remaining 51% of marketers, 39% are keeping their direct mail expenditures the same as last year…and only 12% are decreasing their spending.

So according to B-to-B’s survey, the forecast for direct mail in 2008 looks healthy…

And combining it with the increased spending on online and email initiatives should result in some interesting and effective marketing.

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