We recently surveyed our marketing contacts regarding their holiday 2007 direct mail campaigns and compiled their responses into an 8-page PDF report.
The question we asked them was, “Are your holiday direct mail campaigns working? If you’re seeing a decline in response, what are you doing to remedy the situation?”
You can download it here for free:
http://www.ballantine.com/holiday07dmreport.pdf
And when you’re finished reading it, please consider posting your comments below.
Thanks!
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