Entries from October 2007 ↓

The July 2007 issue of Inside Direct Mail featured our client E Magazine.

Here’s the story…

They were having trouble getting direct mail to work for them to acquire new subscribers…they tested both a voucher package and a double-postcard, but both were not effective.

Circulation Specialists, Inc. - E Magazine’s circulation management provider (we handle the printing and mailing) - recommended trying brand new creative, pricing and formats…the end result was a response rate that almost doubled.

You can view the campaign details here.

E Magazine was about to give up on direct mail…but they put money towards really excellent creative and completely revived their acquisition efforts.

Recommending to you that you should invest in new creative before throwing in the towel on direct mail isn’t something you haven’t heard before…but this success story proves that it’s an investment worth considering.

Popularity: 28% [?]

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Tags: Circulation Marketing, Direct Mail Creative

Well, another DMA conference has passed and it was a great show this year.  Over 10,000 marketing professionals under one roof…

Working our booth — number 1915 — was Tom Cote, John Cote, Ryan Cote and Matt Cote…and we all met A LOT of really nice people from a variety of different companies.

If you’re reading this and we met you at the show, thanks for stopping by to chat and we’ll be in touch soon. 

But if we didn’t get a chance to meet, and you’d like us to send you some information including samples, please email Ryan at ryan @ ballantine.com.

I think one of the most noticeable aspects of the conference was the fact that many companies (including ourselves somewhat) are really starting to broaden and expand the services they can offer their clients and prospective clients.

Integrated marketing is a popular topic right now.  And full-service seems to be growing in popularity as more and more companies want to deal with just ONE company that can provide a suite of related services.

Using Ballantine as an example — we recently started offering personal URL services to go hand-in-hand with our direct mail services.

So all in all, the DMA was a great event.  We didn’t get to attend any of the educational marketing sessions, but every attendee we spoke to said they were learning a lot.

Next year the conference is in Las Vegas!

Popularity: 36% [?]

Tags: Direct Marketing Association, Integrated Marketing, Tradeshows

We’re very excited to have been featured in a Target Marketing magazine article in their October 2007 issue.

The topic was personal URLs…and we were one of a handful of direct mail marketing companies interviewed and quoted in the article.

It’s honestly really interesting content with some solid and insightful PURL tips…so we recommend you skim through it.

Click here for a PDF version of the article.

Popularity: 39% [?]

Tags: Ballantine PR, Personal URLs, Target Marketing