Entries from September 2007 ↓

The September issue of our Sample of the Month Newsletter features a case study from our client Stoneyard.com.  It talks about how they successfully use print to sell their natural stone products.

You can view the issue here: http://www.ballantine.com/som/2007/september/septemberp.html

Please feel free to post your thoughts and comments below.

Popularity: 23% [?]

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Tags: Direct Mail Case Study, Sample of the Month Newsletter, Stoneyard.com

Here’s a press release we sent out today… 

The Ballantine Corporation will be exhibiting in booth 1915 at the upcoming DMA 07 Conference & Exhibition from October 14-16. The conference is held at McCormick Place West in Chicago, IL.

DMA 07, run by The Direct Marketing Association, is the premiere annual conference for marketing professionals.

Ballantine is a full-service direct mail company established in 1966 and family-owned, 3 generations deep. At DMA 07 they will be showcasing their direct mail services which includes creative copy & design, print production, mailing services, variable data printing and personal URLs.

Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, Lillian Vernon and more. All clients benefit from a strong combination of quality work, competitive pricing and knowledgeable project support.

To claim a discounted exhibit hall pass to DMA 07, visit http://www.dma07.org by October 4th and enter Value Code VIP1007 when registering.

Popularity: 27% [?]

Tags: Ballantine PR, Direct Marketing Association, Tradeshows

If you’ve been using a simple #10 direct mail voucher package with declining results — for example: #10 window envelope, 2-color statement of benefits and BRE — consider testing this format…

A #10 closed-face envelope with a faux address label, 4-color statement of benefits and BRE.

Yes, the total cost of the package will be more, but the return on investment could potentially be well worth it.

There was an article in DM News recently about how MetroCorp (Boston Magazine) used a similar direct mail package to revive their subscription mailings.

And we’ve produced similar packages for clients that worked very well for them.

If you want us to send you samples, please send an email with your full contact information to ryan (at) ballantine.com.

Popularity: 24% [?]

Tags: Voucher Package