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Note: This collection of articles is not
updated anymore because of the addition
of our blog. Our blog contains a growing
base of direct mail content including
videos, tips, news and more:

http://www.ballantine.com/blog/

Collection of Direct Marketing Articles

Below you will find articles pertaining to some aspect of direct mail that we find both interesting and informative. If you would like to suggest an article, please email us.

A Great Offer: Never Go Into the Mail Without One

To Click With Your Direct Mail, Look Online

The Do's and Don'ts of Direct Mail

Money-Saving Tips on Creative, Mailshops, Printing, Mailing Lists, and Data Management

The 12 Most Common Direct Mail Mistakes... And How To Avoid Them

Direct Mail Strategies: How To Get a 50% D.M. Response Rate With A Stroke Of The Pen