Use Bulk Email Marketing Services to Ensure Your Message is Read

November 22nd, 2011 — Email Marketing Tips & Advice

email marketing 300x245 image Email is one of the fastest ways to get a message out to a prospect list, but can have a lot of quirks in development. As an example, say you’re sending a postcard mailer to your direct mail list. While you could theoretically personalize the content, the postcard itself is the same size and shape, is delivered the same way (via US Mail), and is read in the same way by all its recipients.

On the other hand, an email can be delivered via computer, tablet, or smartphone, viewed in a half a dozen or more different web browsers, and your prospects may limit how they receive graphics in their email. As a result, your message could end up being viewed in ways you never expected.

This is a great reason to use bulk email marketing services when you want to deliver an email message to your customers. A company that specializes in developing and sending email can do the following:

Design an email message and layout that will be viewed by the maximum number of people. This means that the content is compatible with a wide variety of browsers and mail programs, and will still provide the message effectively on smartphones and to customers who choose to receive text-only emails.
Deliver your message using mechanisms that won’t label your message as spam.
Help you to maintain your email list to minimize bad addresses and to make sure your messages are consistently read.
Help you to collect statistics on how effective your email messages are and work with you to improve their effectiveness.

Bulk email marketing can be used in so many ways, from standard advertising to trigger emails and simple thank you messages. Using bulk email marketing services can help ensure that your email is read and acted on.

6 comments ↓

#1 EmailGuy72 on 11.23.11 at 10:37 am: What are some of the strategies you have when you say to deliver your email not as spam? I’ve just gotten into bulk emailing and can’t seem to consistently land my emails into an inbox… Thank you for the help.
#2 Ballantine Corp. on 11.23.11 at 10:53 am: You’ll never get 100% of your emails delivered to the inbox. Company spam detection settings vary so widely. But best practice is to make sure you’re using a legit company or service to send out your emails because usually they are diligent with protecting their deliver rate. Don’t use excessive punctuation or capitalization in the subject line. Avoid obvious spam trigger words. And use clean HTML code when creating your emails.
#3 Cynthia Manigia on 12.03.11 at 3:55 pm: How about also “help you create a compelling marketing message and offer that will appeal to your target market?” That’s extremely important – maybe more so than the look. All the emails in the world won’t get you any business unless they’re targeted to appeal to the right audience for your product or service, don’t forget!
#4 Ballantine Corp. on 12.05.11 at 10:13 am: Yes Cynthia, good point!
#5 Paul on 12.10.11 at 5:53 pm: How can we target the emails to just new business owners?
#6 Ballantine Corp. on 12.12.11 at 10:30 am: Hi Paul, the email list vendor you hire should be able to make that selection. It depends on the lists and databases they have access to.