A recent study has shown that direct mail can get your customers to visit your website. “According to loyalty marketing company GI Insight, some 47 per cent of consumers were more often than not prompted to visit a company website after receiving something in the mail, with the figure rising to 53 per cent for 18 to 24-year-olds.”

While direct mail is still an important part of any marketing campaign, it’s still critical for your mailer to catch the eye of your prospective customer or it will get tossed in the trash without being read. If you’re planning to use direct mail as part of your marketing campaign, consider using a graphic design service to develop your direct mail piece.

A graphic design service has the marketing expertise and tools to create a creative mailer that effectively delivers your message. They can work with you to design the right mailer for your budget and audience, whether it’s a simple postcard mailer or a full color magalog.

You might think that you can create a marketing piece that is “good enough” yourself. But unless you’re a graphic design and marketing expert, and you have the necessary tools, how can you be sure that your effort will be effective? And is “good enough” sufficient for your marketing?

When it comes down to it, a graphic design service can create a mailer for less time and likely for a lower cost than doing it yourself. More importantly, using a company to create your direct mail pieces frees you up to focus on your core responsibilities.