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March 30th, 2011 — Direct Marketing Reports
We have a new white paper to share with you today — Intelligent Mail Barcode 101.
The USPS, until recently, was going to make the IMB a requirement by May 2011. And even though this date has been pushed back, we still feel it’s important to share this information with you.
"Ballantine saved us printing & postage costs by recommending an alternative design over our previous mailer - all while maintaining response rates." - Ross Blanchard, Blanchard & Loeb
"Ballantine makes my job so much easier. It is a relief to have someone I can call and have run with a project and know exactly what needs to be done." - Maura Roman, Cove Haven Resorts
"Ballantine helped us develop, print and mail one of our most innovative direct mail pieces to date. The service and dedication to excellence was outstanding." - Kelly Vucovich, Subco, Inc.
"Ballantine has relationships with vendors that are tested and specialized in a variety of solutions. They manage the process from soup to nuts." - Cameron Woo, The Bark
7 comments ↓
Many thanks, Ryan … very helpful read.
Kind regards,
Marlin
You’re welcome Marlin. Feel free to pass the white paper on to anyone you think would get something out of reading it.
I am trying to write code for my Boarding school and implement a little change in the mail room to receive automated messages from any USPS parcels that are mailed to the school. Can the recipient of a parcel be read/scanned from IMB?
Edward, you can track USPS parcels with an IMPB which stands for Intelligent Mail Package Barcode, but I don’t think it’s what you need in your situation. This would be used if you were the one sending out the parcels. You’re looking for a solution for incoming parcels, right? I would speak with your USPS rep to see if they have any notification service that you can utilize for incoming packages.
[...] NJ—April 7, 2011—The Ballantine Corp. has published a new white paper: “Intelligent Mail Barcode 101.” The square discusses a advantages and mandate of a Intelligent Mail barcode (IMB) and explores how [...]
Very good paper to start with but, when I try to access any footnotes for : ribbs.usps (2-5) I get a message saying those sites want to download malicious software.
Sounds like these sites have the information we need to check out.
Please check this out for yourself.
Thanks
Hi Gus, the USPS is aware of the issue as they have this notice on their website: The RIBBS application remains offline to address a reported security issue. It will be restored to service as quickly as possible. We regret the inconvenience this has caused. If you have a critical need to retrieve information typically accessed via RIBBS, please send an email to ribbs@usps.gov for assistance.
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