When it comes to direct mail, it’s mind boggling how many different formats you can mail. Usually you see the standard envelope packages and postcards because they’re cost-effective, but it’s possible to get really creative and still meet USPS requirements.
Our new video below talks about one such format called an iron cross mailer that you don’t see too often. We discuss what it is, why it’s impactful and more expensive — we also show you two iron cross samples, one simple and one complex.
More Info? If you’re interested in learning more about iron cross mailers, please email Ryan.
3 comments ↓
great post guys. Do you have any stats on Iron Cross Vs. Pamphlet response rates?
We don’t Rishi because there are just too many variables to consider. Response rates vary from industry to industry…and then you’ve got other factors that come into play such as creative, offer and mailing list(s).
got it. that makes complete sense.
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