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May 12th, 2010 — Direct Marketing Videos, Personalized URLs
What do you get when you mix direct mail, personalized URLs, email and variable data printing?
Answer: our newest video below.
Late last year we fully executed a lead gen campaign for a client and it was both fun and successful. We went ahead and dissected the program in this 5 minute video:
Note: if you would like to speak to us about creating a similar program for your marketing efforts, please email Ryan or call him at (973) 305-1500 ext. 206.
"Ballantine saved us printing & postage costs by recommending an alternative design over our previous mailer - all while maintaining response rates." - Ross Blanchard, Blanchard & Loeb
"Ballantine makes my job so much easier. It is a relief to have someone I can call and have run with a project and know exactly what needs to be done." - Maura Roman, Cove Haven Resorts
"Ballantine helped us develop, print and mail one of our most innovative direct mail pieces to date. The service and dedication to excellence was outstanding." - Kelly Vucovich, Subco, Inc.
"Ballantine has relationships with vendors that are tested and specialized in a variety of solutions. They manage the process from soup to nuts." - Cameron Woo, The Bark
2 comments ↓
Great use of PURLs and variable printing. I especially like the approach used for folks who entered the PURL and did not respond. Curious as to the results. Because you tested different response mechanisms, what type of response did you see through the PURL vs BRC? Also, was there a lift in leads from the non-responder postcard for folks who entered the PURL and did not respond?
Thanks Joe. Our client did not share response specifics with us, but said the ROI was positive and they were very happy. I’m going to email my client right now and see if I can get them involved in this conversation.
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