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March 12th, 2009 — Direct Marketing Videos
It’s time for a new blog video!
If you mail out a catalog type mailer – catalogs, magalogs, booklets, etc. – this 3 minute video will give you 2 ways to cut postage costs significantly.
And if you have any comments or questions, we encourage you to fill out the form below the video.
Do You Want Samples? Please email your request to Ryan:
ryan (at) ballantine.com
"Ballantine saved us printing & postage costs by recommending an alternative design over our previous mailer - all while maintaining response rates." - Ross Blanchard, Blanchard & Loeb
"Ballantine makes my job so much easier. It is a relief to have someone I can call and have run with a project and know exactly what needs to be done." - Maura Roman, Cove Haven Resorts
"Ballantine helped us develop, print and mail one of our most innovative direct mail pieces to date. The service and dedication to excellence was outstanding." - Kelly Vucovich, Subco, Inc.
"Ballantine has relationships with vendors that are tested and specialized in a variety of solutions. They manage the process from soup to nuts." - Cameron Woo, The Bark
6 comments ↓
Video Correction:
The folded mailer that Matt is holding…we said the wafer seals on this particular piece are on the top, but they are in fact on the bottom…you’ll notice that when he’s pointing to the wafer seals on the top, the address block is upside down.
With this folded format, however, it doesn’t matter if the wafer seals are top or bottom…but we wanted to make this correction.
In your presentation you mentioned the dimensions of the slimjim. I believe that the new slimjim (letter-rate booklet) requirement for size (length) has been changed to 9.5″ maximum. Is that correct?
Hi Mark – there is talk about that becoming the maximum size, but it hasn’t got into affect yet. We just printed slimjim for a few clients very recently that are about 10.5″
Mailers are fighting this new size because it means resizing their artwork…and 9.5″ isn’t a very press efficient size.
Hope this helps.
This is very interesting. i have been thinking about using mailers for some time, due to work becoming scarcer here since the credit crunch. We have had good results from flyers in the past and if we can save more by using this model on doing even better mailers then it is all good.
Flyers are ok, but a magalog would help to show lots of products to our clients instead of a brief summary in text and tiny image form.
Thank you
[...] This post will serve has a follow up to our recent video on how to cut postage costs on catalog type mailers. [...]
nice job guys
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