Quotes or Questions? Click Here.
August 11th, 2008 — Direct Marketing Videos
Hi everyone, we have another video to share with you, our 4th one. This video touches upon the topic of magalogs, a popular format for Publishers.
They’re expensive to produce and the postage (on flats) is now sky-high. For some mailers, they still work regardless…
But if you love the amount of artwork real estate a magalog gives you, but the postage is too much, watch the 2 minute video below about slim jim magalogs.
"Ballantine saved us printing & postage costs by recommending an alternative design over our previous mailer - all while maintaining response rates." - Ross Blanchard, Blanchard & Loeb
"Ballantine makes my job so much easier. It is a relief to have someone I can call and have run with a project and know exactly what needs to be done." - Maura Roman, Cove Haven Resorts
"Ballantine helped us develop, print and mail one of our most innovative direct mail pieces to date. The service and dedication to excellence was outstanding." - Kelly Vucovich, Subco, Inc.
"Ballantine has relationships with vendors that are tested and specialized in a variety of solutions. They manage the process from soup to nuts." - Cameron Woo, The Bark
2 comments ↓
The slim jim magalog is a great format. I just completed creating one for a health supplement.
It doesn’t have quite the same feel as the typical magazine style format, but the response is comparable. Even when response is a little less, the savings on postage is so big it beats out the larger format.
I agree Dean. We print and mail slim jim magalogs for about a half dozen clients on a pretty regular basis.
We’ll see if the USPS changes the postage on them because I know there’s some discussion about that going on right now.
Leave a Comment