Our 8 week direct mail eCourse has been given a much-needed update. In a nutshell, the eCourse emails you one new direct mail tip every week for 8 weeks. It’s free.

Here’s what you’ll learn:

Week 1: Copywriting – how to convert better leads with direct mail
Week 2: Creative – 5 unique ways to give your creative a boost
Week 3: Production – how to significantly cut your postage costs
Week 4: 1 to 1 Marketing– an effective application for PURLs
Week 5: Copywriting – how to create response-boosting headlines
Week 6: Creative – 2 proven ways to enhance your creative
Week 7: Production – how to prevent offsetting on your direct mail
Week 8: 1 to 1 Marketing– effective direct mail formats for PURLs

We launched the eCourse in January of 2007 and over 1,500 people have taken it so far. Over time we’ve received some really good feedback…and this feedback was incorporated into this recent update.

For example, each tip is now print-friendly, and once the eCourse is done, you get access to a PDF with all the tips combined.

We think the information is good…and it’s free…so you should sign up:

http://www.ballantine.com/directmailmarketingtips.html