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Marketers’ Average Annual Direct Mail Activity

This post is a short one.

We love charts and graphs, especially ones about direct mail.

There was a study done recently by Pitney Bowes Group 1 Software and Mailing Systems Technology called Marketers’ Average Annual Direct Mail Activity.

Here are the results — where do you stand?

amount mailed image     amount spent image

Big News: we’re going to be introducing video to this blog very soon. It’s just a test. If the videos are well-received, we’ll make them a regular thing.

We plan on posting the first one this Friday, May 2nd.

Keep in mind our specialty is direct mail production, NOT video production.

 



3 comments ↓

#1 Peter on 05.12.08 at 2:59 pm

I have found this related article on Mailroom News.

http://www.mailroomnews.com/news/Industry-professionals-sing-praises-of-direct-mail-383.asp

#2 Liz on 05.14.08 at 12:43 pm

Can you please share with us the sample size for this study? Thanks!

#3 Ballantine on 05.14.08 at 2:56 pm

Hi Liz, unfortunately the sample size was not disclosed in the article. If we can somehow dig the info up, we’ll update this post.

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