We recently surveyed our marketing contacts regarding their holiday 2007 direct mail campaigns and compiled their responses into an 8-page PDF report.

The question we asked them was, “Are your holiday direct mail campaigns working? If you’re seeing a decline in response, what are you doing to remedy the situation?”

You can download it here for free:
http://www.ballantine.com/holiday07dmreport.pdf

And when you’re finished reading it, please consider posting your comments below.

Thanks!