Yes, it’s another post about ‘going green’…but that’s because it’s (fortunately) a popular topic right now.

For those direct marketers and printers that are truly serious about becoming more environmentally aware, there’s a certification you can get from the Forest Stewardship Council (FCS).

FSC is a nonprofit company formed in 1993 to promote the responsible use of the world’s forests.

According to an article in the DM News by Patrick Murray, the certification signifies that you actively demonstrate and support sound environmental practices as well as proper forest management. 

In order to use the FSC logo on your paper, the printed product must have flowed through the complete FSC chain-of-custody (approved forest to paper manufacturer to printer).

And one important thing to note…

FSC certified paper is quality paper from 100% virgin fiber, but the pool of pulp to draw from is small…so the lead time is the biggest factor – not price – in obtaining the paper.

FSC claims that out of all their new clients, printers represent at least two-thirds.

Here’s their website if you’re interested in more information:

http://www.fscus.org